April 22, 2010

Earth Day is a launch pad for course-changing, positive environmental action. Since 1970, Earth Day has activated individuals and organizations annually to strengthen the collective fight against man’s exploitive relationship with the planet. The Earth Day 2010 campaign aims to combat climate change by driving substantive behavioral change and channel quantifiable action on behalf of the environment.

As the 40th Anniversary of Earth Day approaches, the natural environment faces many challenges. Ever increasing human activity has negatively impacted the planet’s health and the need to readjust our relationship with the earth has never been so great. But from these challenges has arisen an unprecedented opportunity for our generation – an opportunity for innovation and investment that will catalyze a sustainable clean energy economy worldwide. Earth Day 2010 is the next moment to unite the environmental community worldwide to take action against climate change and take steps to perpetuate a green economy.

By coordinating the efforts of individuals, corporations and governments worldwide, Earth Day Network seeks to make April 22, 2010 a public referendum on climate change. Working with 20,000 partner organizations in 190 countries, Earth Day Network has launched a global campaign that will catalyze and connect millions of people and thousands of Earth Day activities.

The first Earth Day in 1970 enlisted 20 million Americans; it was the largest organized citizen action in United States’ history. With coordinated events taking place across the country, it is generally credited with launching the modern environmental movement. In 1990, Earth Day Network expanded internationally and organized campaigns in 142 nations. Earth Day now boasts the participation of more than one billion people in 190 countries.